In this interactive group class, you’ll learn how to scan your business landscape, identify key trends and potential threats, and prepare for whatever the future might bring. We’ll walk you through powerful tools like SWOT, PESTLE, and competitive analysis, and show you how to use scenario planning to aid your decision-making and keep your team a step ahead. Whether you’re navigating uncertainty or looking for a way to make your strategies more resilient, this class is designed to equip you with practical skills you can put into action immediately.
What we’ll cover:
- SWOT, PESTLE, and competitive analysis
- Scenario planning and future thinking
- Recognising key trends and threats in your industry
Learning Outcomes:
You will be able to:
- Conduct a basic environmental scan to aid strategic decisions
- Develop multiple scenarios to prepare for future uncertainties
- Identify internal and external factors affecting your strategy
